Advayavada Buddhism

ON COURSE WITH NATURE.

Monks turn to social media to spread teachings

Buddhist Art News

Toys of Xian'er and other characters from the Longquan Comic and Animation Group's popular short films. Photo: Li Ying/GT Toys of Xian’er and other characters from the Longquan Comic and Animation Group’s popular short films. Photo: Li Ying/GT

Global Times

Rather than making an arduous pilgrimage to a remote temple, those in search of spiritual enlightenment these days can simply log on to their WeChat or Sina Weibo to get guidance from some of the most respected Buddhist masters in the country.

Since 2009, Venerated Master Xuecheng, the abbot of the 1,500-year-old Longquan Monastery located in Beijing’s Fenghuangling Nature Park, has been sharing his teachings on China’s social media platforms and Twitter.

“Weibo and WeChat today are the main tools for people to communicate and interact with one another, leading to a whole new era of what many call We-media,” said Xuecheng, who is also vice chairman and secretary-general of the Buddhist Association of China. “It is both a challenge and an opportunity for us to promote Buddhism to…

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